Call Tracking allows you to track calls from your website and understand exactly what advertising activity brought them there; whether it was from another website, Google or your paid search effort.
So no longer will you need to guess how your caller has discovered you.
Telephone monitoring is an essential tool for any business that spends money on advertisements across multiple channels. Clients with AdWords have an intrinsic need to track the calls that are relevant to their key words, to be able to understand which keywords deliver call conversions. monitor phone calls With no visibility of telephone conversions, it’s simply not possible to work out if your investment in the key words on your portfolio is delivering value or not. Is just tracking AdWords telephone conversions ?
Most customers are looking to track not only PPC, but additionally SEO, Display, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone tracking system such as Call Conversions Tracking comes in, since it allows you to see your ROI for each of these very important channels not just Google PPC. This is essential actionable data letting you optimise the effectiveness of all your marketing and advertising channels, crucial to the success of any business enterprise.